7 Steps to Create a Profitable Online Course From Home
A solid guide to make actual sales by the time you launch your course
Online courses are a growing market. And it’s not just large corporations that are profiting from this trend. In 2021, according to Forbes magazine, online education is expected to generate $36 billion for U.S.-based companies.
This list will help you make an online course and start profiting as well:
1) Figure out the content for your course and research it.
What are the course topics?
Who is your target audience for this course?
How will you make money from selling it online, if at all?
After answering those questions, see if they match up with other social media platforms that you use to promote yourself or your business.
If not, then you may need to adjust the content for your future course.
2) Create a presentation and slides about the course
Add in links, images, video, text, etc.
Make sure it is all on one page to avoid losing viewers during scrolling or searching through chapters.
3) Choose a platform to upload it on
There are many different platforms that you can use to make and sell your course online.
Choose the one that is best for you based on how much content is needed, what type of materials would work best with it, and if there is turnkey integration or additional cost to create a new account.
Some popular choices include:
- Udemy
- Skillshare
- Coursera
Choose the platform that you feel will work best for your course. If nothing seems to fit, then it is possible that you are not ready for this stage and that you may need to go back further into planning stages.
3) Outline what resources students will need in order to take the course
These can include textbooks, articles, videos etc.
4) Figure out pricing
Decide if you want to sell it for a one time fee or break the content up into multiple courses.
Also, decide which payment methods will be accepted and what types of discounts can be applied once various milestones are reached (i.e., purchase 100 units & get 50% off).
If selling your course online is not part of your plans, then consider a free option to attract more social media followers.
Be careful with pricing because you want it high enough that people are willing to buy it but not so expensive that no one is interested.
Alternatively, if the course focuses on how-to and DIY projects rather than educational content like Shakespeare or calculus, then price it lower to reflect the content.
A few other pricing considerations:
- Choose a price that will be competitive for your target audience but still profitable for you.
- Consider what people are used to paying when it comes to similar products online or in person and set a similar price range (e.g., $19-$49).
5) Add in any special offers such as discounted preorders
If you are offering a preorder discount, then mention it in the initial email to potential customers.
The idea is that they will buy now and pay later instead of waiting for the price to go up after release date.
Just make sure you have enough time before launch to fulfill all orders if this option is chosen!
6) Begin promoting the course
If you have a social media following, then this is an easy way to promote your future online course.
Simply post about it with pictures and links on Facebook or Instagram!
If not, there are many other ways that one can advertise their product such as email campaigns, paid advertisements, etc. Realize
7) Finally, you are ready to release the course!
Make sure you set up an email marketing service like MailChimp or AWeber so that customers will be notified about updates on your upcoming courses.
Post in all places where it was previously advertised and create a blog post with pictures of the final product for social media promotion.
Write an article for your blog, if you have one.
In Conclusion
These were 7 steps to make an online course from home. Of course there are many details that go with each of them. But if you follow these steps, you should be able to create a profitable course that will have your audience coming back for more.
This article was originally posted on https://www.e-businessbreak.com/
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